April 24, 2008
How to Avoid the 4 Cash Flow Mistakes, part 2
Cash Flow Mistake #2 - "I'm Not Good With Money."
I know some of you reading this article are saying, "but Elizabeth, I'm just not good with money. I'm not a numbers person." I'm here to get in your face and say, pshaw! I don't buy that story!
First, if you are constantly saying to yourself that you are not good with money, what message are you saying to yourself, your clients, and the universe? Before great wealth will ever manifest itself in your life, you must change the mantra in your brain.
Yes, you’re creative. Yes, you're an "ideas person." Yes, you're right brained. Yes, you didn't do well in 4th grade arithmetic or high school Algebra or college Calculus I. Whatever.
Here's the Truth: You are smart enough to manage cash flow. Hey, you are smart enough to start a business, have ideas, help clients, send an email, and read this newsletter, right?
It does not have to be as complicated or technical as you may think. You can read numbers. You can learn how to use simple, one-page spreadsheets. You can review the information and use it to make powerful decisions about your business — how to spend money, where to generate more income, how to price your services, and how much financing you need for your next big push.
Financials seem overwhelming? Start with your marketing and sales information. Pick just 4 statistics to track, such as traffic to your website, the "open rate" on your eZine, number of client appointments last week, or income received in the last 7 days.
(part 3 to come next week)


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